Infographic | December 2017
Because of my experience with bar tending, I wanted to take on an independent project studying the different kinds of beer styles (i.e. ales versus lagers). To reach this goal, I gathered multiple resources including books and online articles. This gave me a spectrum of information to worth with—from the origin of beer dating back to Mesopotamian times to current festivals and museum. My colleague Emily and I had made a word map for my topic to generate more ideas. Doing so was beneficial because it guided me to focus on my main points of style of beer and how it’s made while also inspiring solutions on how to present the information.
I boiled the topic down to focus on how beer is made and the differences between ales and lagers to teach people about the fundamentals of beer making. Normally, people will stick with their go-to of Miller Lite or Yuengling and ignore the rest, but if they could understand why they enjoyed the taste, they’d be more willing to try something different.
This infographic has a menu essence so if you were sitting at a bar, you could open the one spread layout and are guided down the page on how beer is made and what makes the different styles what they are. I chose a palette that would resemble the variety of color in beers including an egg-shell blue and off-white for the water included in the process.