Branding | September 2018
Music City Bowtique is a mother-daughter co-owned business, who creates artisan, hand-made bows named after famous country stars for babies and children. My colleague and friend, Justin Clem, had contacted me about working with him for Music City Bowtique because they were in need of a logo for print and digital purposes.
The goal of our project was to display a sense of style and charm while maintaining an approachable brand image and design a visual identity that will best represent the culture behind their product. To organize our work, I focused on the handlettering while Justin made color choices and developed a logo package.
To begin, I researched some of the country artists they named bows after like Dolly Parton and Reba McEntire to see the different typography used on the album covers. This allowed me to come up with three different logo directions our client could choose from. After reviewing the options, we picked the thick, cursive design. Some things we had to change was “Music City” so it existed more with the word “Bowtique” and remove the location since “Music City” implies Nashville, TN. The client was drawn to this design because of its boldness and curvy edges.
I made the changes so “Music City” stood out in the title, added thin strokes to create a more feminine look, and added a bow to dot the “i.”